Client: Galleries Pret | Industry: Tourism & Transport
Location: South Africa | Company Size: 15
The Challenge
Galleries Pret operates a fleet of passenger vans, offering travel services across South Africa. Despite having reliable logistics and positive customer experiences, the business struggled with visibility and limited its ability to attract a wider audience beyond referrals and walk-ins. The owner needed a solution to simplify the booking process and expand his customer base.
The Solution by Unswerve IT Services
We developed a comprehensive online booking platform that digitized the entire customer experience and increased business visibility. Our approach included:
- Custom Booking Website: A responsive, user-friendly platform that allows customers to browse available destinations and book their trips in minutes.
- Integration with TravelNow & SafariNow: Seamless access to accommodation and flight booking, enhancing convenience for travelers planning full-package holidays.
- SEO and Search Listings: Optimized the website and registered the business on Google Maps and directories to improve discoverability.
- Mobile Compatibility: Designed for mobile-first users, enabling bookings on the go.
The Outcome
- Online Bookings: Enabled 24/7 trip reservations, reducing manual workload and increasing efficiency.
- Wider Reach: Traffic increased by over 200% within the first quarter, with new customers discovering the business through online search.
- Improved Customer Experience: Users appreciated the convenience of planning, booking, and confirming their holidays all in one place.
- Scalability: The business is now equipped to handle higher demand and explore partnerships with travel agents and tourism boards.
Why It Matters
By bringing Galleries Pret online with a tailored booking system, Unswerve IT Services helped unlock new revenue opportunities and scale a traditional business in a competitive travel market.
