Case Study: Building a Culinary Brand Online
Client: With Love From The Twins | Industry: Culinary / Food Media
Location: South Africa | Company Size: 2 (Chef Duo)
Website: https://www.withlovefromthetwins.com
The Challenge
With Love From The Twins, a dynamic chef duo, sought to expand their brand visibility and connect with a broader audience. Despite a strong passion for food and storytelling, they lacked a cohesive online presence. Their goal was to build an engaging platform that reflected their personality, showcased their recipes, and connected them with food lovers locally and globally.
The Solution by Unswerve IT Services
We developed a custom website that embodied the twins’ vibrant culinary brand—visually rich, mobile-optimized, and user-friendly. Key features included:
- Recipe Blog and Media Hub: A central place to publish new dishes, lifestyle content, and food stories.
- Newsletter Integration: Monthly newsletters to engage subscribers, share new recipes, and announce events.
- Social Media Strategy & Management: Curated content plans, platform scheduling, and consistent branding across Instagram, Facebook, and YouTube.
This holistic approach positioned the twins as both content creators and culinary influencers.
The Outcome
- Increased Website Traffic: 3x growth in monthly visitors within the first six months.
- Fanbase Engagement: Newsletter subscribers grew steadily, with a 35% average open rate.
- Brand Recognition: Social media engagement rose significantly with structured content and consistent posting.
- Media Opportunities: The improved digital presence led to interviews, collaborations, and brand partnerships.
Why It Matters
This project illustrates how thoughtful digital strategy—website, email, and social media—can amplify a brand’s voice and create real opportunities for growth and recognition.
